Vanessa finally received response from the Animal Guardians of America. And she shared the feedback that she received. And now I’m even more pissed at how foolishly this organization handled this situation.
So what’s the take-away here? I think that this is a missed opportunity for a successful dog adoption. And the snobbery and oversight of the adoption, in judging my neighbors’ house, has offended me in the process. And for the agency to place blame on the household that they turned down? Ridiculous. Bad, bad, bad public relations. Note to Animal Guardians: David Meerman Scott has a fantastic book called The New Rules of Marketing and PR. You guys should make this your playbook.
In summary, Animal Guardians of America:
- Sucks at public relations
- Maintained their elitist attitude
- Denied that this problem exists by deleting the negative posts from their FaceBook page
- Spun apology in to accusation, criticizing naysayers of “hurting innocent dogs”
Here’s a video that narrates the voicemail response that Vanessa received from Animal Guardians of America.
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